● Juan González · creator · executive · founder
Hola, I’m Juan.
I help organizations and people discover their purpose by amplifying their impact through innovation and technology. Everyone carries the spark; I help you find yours.
Writing
RSS- October 28, 2026
Capacity and Margin
Two instruments for a services business — how many hours you have, and whether the project you are about to sell will make money — and the spreadsheet that carried a hundred projects.
- October 28, 2026
The Voice of the Customer
A score is a number you report. A voice is a signal you act on. The first instrument on the shelf — CSAT and NPS, kept apart and administered properly.
- October 28, 2026
Models and Plays
Two more playbooks on the shelf, and a distinction the shelf needed: a model says how the organization is built; a play says what a person does on Tuesday.
- October 27, 2026
Performance Against Potential
For a decade I have measured people with the same instrument: not where they have been, but the distance between how they perform and what they are capable of. Today it goes on the shelf, free to take.
- September 5, 2026
What a Machine Heard When I Couldn't Say It
On Friday morning, I sat down with a music generator and wrote a song. It took about ninety minutes. I should say up front that I'm not a stranger to music. I've played the piano since I was three, and I still play most weeks…
- November 12, 2025
Cuban Black Beans
Authentic Cuban Black Beans take days to prepare properly, but this expedited recipe can get you really close (and some may say, better) results in just around half an hour. I discovered this recipe through…
- April 3, 2025
Liberation
On April 2nd, 2025, President Trump stepped back onto the global stage and did what few leaders have dared to do in the modern era: he lit a match and threw it directly into the towering haystack of globalization. With…
- October 6, 2024
WordPress is entering its "end-stage founder" period
It takes a special personality to bring something into existence: grit, passion, vision. But most Founders lack the self-awareness to embrace the limitations to scale their creations. That's where people like me
- February 13, 2024
The Check-In
"This meeting could have been an email," goes the professional's lament these days. Far too many leaders in business waste valuable time and money on pointless meetings with their direct reports. The Check-In should be…
- February 4, 2024
Generative Art Prompts
When you want to use Generative Artificial Intelligence to create artwork, like Stable Diffusion, DALL-E, or Midjourney, how you structure your prompt largely determines what the large models will produce. Here are a…